Product Overview
What NWS-360 is, who it’s for, and how we sell it
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Service categories
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Skill sheets complete
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Agents in production
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Open questions
What is NWS-360?
NWS-360 is Northwoods’ always-on website operations retainer. Clients pay a monthly fee for a private digital operations department covering SEO, accessibility, privacy/consent, security, uptime, analytics, performance, and UX — at a fraction of the cost of staffing those roles in-house.
Tier 1 — Marketing Funnel
Free 10-page scan for prospects. Fast checks across CMP, accessibility, CWV, SEO, GA4, 404s. Email capture, report delivered immediately.
Tier 2 — Sales Funnel
Paid deeper assessments (~$50). Full CMP scan and expanded checks. Payment method TBD.
Tier 3 — Client Portal
Per-client dashboard. Monthly retainer $4K–$6K / 30–40 hrs. Full multi-section health view updated by ADs.
Ideal Client Profile
Best fit
- Non-profits
- Government / municipal
- Healthcare
- Mid-market B2B
- Education
- Associations
Less ideal
- Orgs under $500K revenue
- Enterprise (40M+) with full internal IT departments
Q2 Goal: Land the first NWS-360 client by June 30, 2026. The first sale does not require the client portal to be live — baseline assessment is delivered manually by AD + SMEs (PDF + call).
Two Portals
NWS-360 requires two separate tools — one for clients, one for Account Directors
Client Portal
Prototype exists
Audience: Clients — external access via magic link
- –Homepage performance module (Lighthouse, speed, page size)
- –SEO health module
- –Mobile health module
- –Security module
- –Uptime dashboard (configurable time periods)
- –CMP & Accessibility scores
- –Baseline inventory (pages, images, forms, 404s)
- –AI-generated recommendations
- –Auth: Magic link (email, no password)
AD Portal
Not started
Audience: Account Directors (ADs) — internal, VPN-only
- –Per-client, per-month deliverable checklist
- –Hours tracking: allocated vs. used
- –completedBy field: human / agent / both
- –Client-sync toggle (controls what clients see)
- –All ADs have access; no separate auth (VPN sufficient)
- –Data feeds the client portal in real time
Why this matters: The AD portal is the internal accountability engine. If we’re not tracking deliveries, we can’t guarantee we’re delivering what we sell.
Service Catalog
All NWS-360 services with owner, cadence, and skill sheet status
| Service | Category | Owner | Cadence | Skill Sheet | Service Page |
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Pricing Framework
S / M / L / XL tier structure per service — TBD items flagged
Retainer pricing: $4,000–$6,000 / month • 30–40 hrs / month • Baseline assessment: TBD (decision pending) •
Open estimating.md
Last updated: April 2, 2026
| Service | S — Free / Quick | M — Paid Deeper | L — Full Audit | XL — Advisory |
|---|---|---|---|---|
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Team & Ownership
Northwoods specialists, their services, and agent assignments
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Skill Sheet Tracker
One detailed service page per service area — BDMs use these with prospects
Overall progress—
| Service | Owner | Status | File | Last Updated | Notes |
|---|---|---|---|---|---|
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Agent Development
Claude AI agents being built by Northwoods specialists
| Agent | Service | Owner | Status | Deployed To | Notes | Updated |
|---|---|---|---|---|---|---|
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YouTube / Blog Topics
Patrick’s content plan — 1–2 min tips covering each NWS-360 service domain
| Type | Title | Service | Status | Notes |
|---|---|---|---|---|
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ROI Framework
Baseline → target → measured delta. One KPI per service. Agreed at kickoff, reported monthly.
How this works: At kickoff, the AD and SMEs capture baseline metrics for every active service. Targets are agreed with the client. Every monthly report shows the delta. The retainer renews because clients can see the numbers moving.
Cross-Service KPIs
These are the business outcomes the buyer cares about. Every service feeds at least one of these.
Per-Service KPIs
Click any service to expand baseline captures and BDM talking point.
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Phase Gates
Four phases to first customer and beyond — Q2 2026 target
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Open Questions
Named unknowns that need decisions — open items block estimating or build
| Question | Owner | Status | Impact | Surfaced |
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Project Files
All files in the NWS-360 repo with purpose and links
HTML — Delivered Pages
This file. Master project vision and central hub.
Client portal prototype — multi-section health dashboard.
CMP service skill sheet (Wave 1 — complete). Owner: Eric.
Internal team brief — service infographic and sales playbook.
Project change log.
Paul’s build brief — all open questions resolved, dev-ready handoff.
Planning & Estimating
Estimating brief — scope line items, pricing variables, open questions. Last updated: April 2, 2026.
NWS-360_Estimating_Model.xlsx
Estimating spreadsheet model.
Dashboard for NWS-360.md
Original product planning and requirements notes.
Client-Facing Documents
NWS-360_Proposal_Meridian.docx
Client proposal — Meridian account.
NWS-360 Original Patrick Ideas Draft.docx
Original product ideas and planning draft.
Northwoods Data Privacy Assessment.pdf
Data privacy assessment reference document.
Data Files (JSON)
data/services.json
All 19 service categories with tier pricing and owners.
data/team.json
Team roster with roles, skills, and agent assignments.
data/agents.json
Claude AI agent tracker — status, owner, deployment.
data/skill-sheets.json
Skill sheet status per service. Edit here to update tracker.
data/content.json
YouTube and blog topic list with status.
data/milestones.json
Phase gates with criteria checklists and status.
data/open-questions.json
Open questions — add resolutions here when decided.