Compass
Product Overview
What Compass is, who it’s for, and how we sell it
Service categories
Skill sheets complete
Agents in production
Open questions
What is Compass?

Compass is Northwoods’ services for website continuous improvement. who find the Compass portal can get free assessements, purchase one-time aid audits, or retain Northwoods through and ongoing monthly subscription for continuous monitoring, reporting, and remediation. Retainer clients will enjoy a private digital operations department offering services for SEO, accessibility, privacy/consent, security, uptime, analytics, performance, and UX — at a fraction of the cost of staffing those roles in-house. 

Service Tiers — F / S / M / L
F — Free / Quick

Fast, agent-automated scan. Prospect enters URL, gets immediate results. Email capture for follow-up.

S — Paid Deeper

Thorough report with remediation plan the client can self-execute. A few hundred dollars.

M — Audit & Consult

Full audit + live 1–2 hr expert walkthrough. Explains findings, effort, and priority.

L — Retainer

Ongoing: recurring scans, dashboard KPIs, monthly reviews, client-elected remediation budget.

L-Tier Remediation Budget Model

Every deficiency found in our scans and audits produces a prioritized set of recommendations. At the retainer level, the client elects a monthly budget for Northwoods to remediate findings on their behalf. The client and their AD agree on priority order — which items get addressed first. Included retainer hours are applied against the remediation backlog each month, with progress tracked on the client dashboard. This is the core value loop: scan → find → prioritize → fix → measure → repeat.

Ideal Client Profile
Best fit
  • Non-profits
  • Government / municipal
  • Healthcare
  • Mid-market B2B
  • Education
  • Associations
Less ideal
  • Orgs under $500K revenue
  • Enterprise (40M+) with full internal IT departments
Q2 Goal: Land the first Compass client by June 30, 2026. The first sale does not require the client portal to be live — baseline assessment is delivered manually by AD + SMEs (PDF + call).
Two Portals
Compass requires two separate tools — one for clients, one for Account Directors
Client Portal Prototype exists
Audience: Clients — external access via magic link
  • Homepage performance module (Lighthouse, speed, page size)
  • SEO health module
  • Mobile health module
  • Security module
  • Uptime dashboard (configurable time periods)
  • CMP & Accessibility scores
  • Baseline inventory (pages, images, forms, 404s)
  • AI-generated recommendations
  • Auth: Magic link (email, no password)
View prototype →
AD Portal Prototype exists
Audience: Account Directors (ADs) — internal, VPN-only
  • Per-client, per-month deliverable checklist
  • Hours tracking: allocated vs. used
  • completedBy field: human / agent / both
  • Client-sync toggle (controls what clients see)
  • All ADs have access; no separate auth (VPN sufficient)
  • Data feeds the client portal in real time
Why this matters: The AD portal is the internal accountability engine. If we’re not tracking deliveries, we can’t guarantee we’re delivering what we sell.
View prototype →
Service Catalog
All Compass services with owner, cadence, and skill sheet status
Service Category Owner Cadence Skill Sheet Service Page
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Pricing Framework
F / S / M / L tier structure per service — TBD items flagged
Retainer pricing: $4,000–$6,000 / month • 30–40 hrs / month • Baseline assessment: TBD (decision pending) • Open estimating.md Last updated: April 2, 2026
Service F — Free / Quick S — Paid Deeper M — Audit & Consult L — Retainer
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Team & Ownership
Northwoods specialists, their services, and agent assignments
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Skill Sheet Tracker
One detailed service page per service area — BDMs use these with prospects
Overall progress
Service Owner Status File Last Updated Notes
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Agent Development
Claude AI agents being built by Northwoods specialists
Agent Service Owner Status Deployed To Notes Updated
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YouTube / Blog Topics
Patrick’s content plan — 1–2 min tips covering each Compass service domain
Type Title Service Status Notes
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ROI Framework
Baseline → target → measured delta. One KPI per service. Agreed at kickoff, reported monthly.
How this works: At kickoff, the AD and SMEs capture baseline metrics for every active service. Targets are agreed with the client. Every monthly report shows the delta. The retainer renews because clients can see the numbers moving.
Cross-Service KPIs

These are the business outcomes the buyer cares about. Every service feeds at least one of these.

Per-Service KPIs

Click any service to expand baseline captures and BDM talking point.

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