Most of our clients have a website that's quietly degrading — slow pages, broken links, accessibility gaps, stale analytics, security vulnerabilities. Nobody is watching. They don't have the staff, and project work doesn't cover ongoing ops.
NWS 360 is the answer: a continuous, multi-specialist digital operations retainer that keeps their site healthy, compliant, and improving every single month. Think of it as giving a mid-market organization their own private digital operations department — at a fraction of the cost of staffing one.
This is not a support plan or a maintenance package. It's a proactive, expert-driven program that treats a client's website as a living business asset requiring continuous attention to perform at its peak.
What's out there today
✕WordPress shops: $300–500/mo, just backups & plugin updates
✕SEO agencies: narrow focus, no accessibility, security, or UX
✕IT staff: not digital specialists, no SEO/UX/content depth
✕Annual audits: one-time snapshots, nothing changes after
What NWS 360 offers
✓20+ specialists across every digital discipline
✓SEO + accessibility + security + analytics + UX — unified
✓Ongoing, not episodic — results compound over time
✓ROI reporting tied to marketing & financial goals
✓AI-augmented workflows for faster, higher-quality delivery
Mid-market organizations without a full-stack digital ops function in-house. They have a website, they care about it, and they know something is probably wrong — they just don't know what.
Non-profits
Government / Municipal
Healthcare
Mid-market B2B
Education
Associations
Less ideal: <$500K revenue orgs
Less ideal: 40M+ clients with full IT depts
→
Open
Find the pain
"Who's watching your site right now?" Most clients: nobody. That's the opening.
→
Hook
Sell the assessment
Offer the paid baseline first. It closes itself — they see exactly what's broken.
→
Convert
Build the scope
Use assessment findings to design the retainer. They see the gap; we close it.
Retain
Make value visible
Reports show proof. Renewals are easy when clients can see progress monthly.
Primary sales path: Upsell to existing Northwoods clients first. Every client we've built a site for is a candidate. Start with the assessment offer — it's low-risk for them and positions us perfectly for the retainer conversation.
Pricing framework (internal)
$TBD
Baseline assessment
one-time, paid upfront
$4K–$6K
Typical monthly retainer
custom-scoped per client
30–40
Hours / month allocated
mix-and-match services
Retainer pricing is custom per client based on assessment findings and agreed scope. The onboarding fee is one-time. Month-to-month available, but a 12-month initial term is recommended for best results.
"We already have someone who handles our website." +
Great. This goes deeper than content updates or plugin management. When did they last run a WCAG 2.2 accessibility scan, a penetration test, or a consent management audit across global audiences? Those aren't things a generalist covers.
"Can't we just do a one-time audit?" +
We offer that as the entry point — and it's valuable. But digital performance degrades continuously: algorithms change, code drifts, new content breaks things, compliance requirements evolve. A one-time look is better than nothing; ongoing stewardship is how results compound.
"That's a lot of money." +
Compare it to one ADA lawsuit settlement ($25K–$100K+), a Google ranking penalty recovery, or the cost of hiring even one digital specialist in-house ($70K+ salary, before benefits). The 20+ person bench you get for $4–6K/month would cost $400K+ to staff yourself.
"We don't have budget right now." +
Start with the baseline assessment. It's a contained investment, produces immediate value (a prioritized remediation roadmap), and makes the case for the retainer internally. Many clients find the assessment findings create their own budget urgency.
